Should I Switch to the New Google Analytics Asynchronous Tracking Code?

You've probably heard about the new asynchronous code which Google first introduced in late 2009. Well since May 2010, Google have made this asynchronous code the default tracking code when setting up new Google Analytics accounts.

There has been much discussion over whether sites should migrate from the traditional tracking code to the new code. Much of the discussion has revolved around the apparent lack of real benefit for sites with relatively fast-loading pages.

What are the benefits of switching to the asynchronous tracking code?

Without going into the technical detail, according to Google the key benefits of switching to the new asynchronous code are:

  • your web page will load quicker
  • your Google Analytics data will be more accurate

Is there much effort to switch?

For many sites the switch to the new tracking code is relatively painless. However for sites that use custom code or advanced features, such as ecommerce tracking, additional work is required to rewrite the tracking code.

The new tracking code is the way forward. Site owners & web developers postponing the move are delaying the inevitable. They are going to have to bite the bullet at some stage and make the move: future Google Analytics books, Google's documentation, online tutorials, new hacks etc will all revolve around the new tracking code, so keeping up-to-date with these advances would appear to be an imperative.

What Next?

If you would like to benefit from Google's new tracking code then we'd be happy to help. Contact us NOW!

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