Posts Tagged ‘Web Analytics’

Econsultancy interview Eric Peterson

Tuesday, October 12th, 2010
EConsultancy have published an interview with web analytics guru Eric Peterson. Here are just a few quotes from Eric:
The only company really serious about web analytics anymore is Google with their Google Analytics offering.
Google has locked up that sector (web analytics) and continues to innovate, forcing everyone else to look elsewhere for core revenue and driving evolution in the sector.
…senior leadership still hasn’t seen the value that digital measurement and analysis can provide to the broader business.
Without (multivariate, A/B) testing, web analytics falls critically short and fails to provide anywhere near the benefit possible.
The companies that are having success are the ones with clear hypotheses and solid questions they are trying to answer.

Econsultancy have published an interview with web analytics guru Eric Peterson. Here are just a few quotes from Eric:

The only company really serious about web analytics anymore is Google with their Google Analytics offering. (more…)

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Google Announces Opt-Out for Google Analytics

Thursday, March 25th, 2010

The Google Analytics Blog recently announced that a browser-based opt-out for Google Analytics would be released in coming weeks. This plug-in would “allow users to opt out of being tracked by Google Analytics”. (more…)

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Setting up a Google Analytics Account

Friday, March 12th, 2010

The following are the steps required to set up a Google Analytics account. Don’t worry – it’s actually easier to carry out the process than read about it!

All steps are relatively straightforward – Google does a good job on guiding you through the process. The only step that may cause difficulty is inserting the tracking code into the HTML of your web pages. This is one of the last steps in the process. (more…)

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Google Analytics Housekeeping

Saturday, February 20th, 2010

To get the most from Google Analytics you need to be sure it is installed and functioning correctly. In 12 Useful Tools for Google Analytics Administration, Brian Clifton advises that adding Google Analytics Tracking Code (GATC) to your website should not be a “set it and forget it” measure. He stresses the importance of monitoring pages frequently to ensure that tracking code is in place and working correctly. (more…)

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Why Start a Web Analytics Blog?

Thursday, November 19th, 2009

Welcome to the Analytics.ie blog! My name is Paul Grealy and I’m a web analyst based in Ireland. I’ve worked in the information technology sector for about 18 years, the past 10 of which have been in web design, development and analytics.

google analytics

In this web analytics blog I’ll be concentrating primarily on Google Analytics as this is one of the most popular analytics tools for small and medium sized businesses. I’ll also write about other free and inexpensive web analytic tools which are also useful. (more…)

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