The importance of email marketing to Irish marketing professionals was highlighted recently by AMAS in their State of the Net – Winter 2009 bulletin.  Their survey of members of the Marketing Institute of Ireland indicated that 65% of marketers surveyed use email marketing campaigns to get their message out and to drive action or uptake.

AMAS survey highlighting the importance of email marketing in Ireland

With such a reliance on the effectiveness of email marketing by Irish marketing professionals, it is crucial that campaigns are tracked successfully using Google Analytics so that return on investment can be successfully monitored. (more…)