Very informative post from Vicky Brock recently where she writes about the growing importance of the mobile device. In a survey of 22 UK ecommerce sites, Vicky reveals that up to 7% (with a median of 3.5%) of the traffic to these sites is now coming from mobile devices. And what is surprising is that these are figures for general websites – not mobile specific sites or apps. (more…)
$ Index Value is the key to quickly evaluating every page on your website.
Web analytics feature in the current edition of the Irish Marketing Journal. In his article “Web Analytics – the New Kid on the Market Research Block“, John D Byrne opens with a great quote from Hugh Hefner, who when asked about the success of the Playboy Magazine website said: “Well we had over one million hits in the first couple of days. Problem is, we don’t know if that was a million individuals visiting our site once – or one, visiting us a million times!” (more…)
Econsultancy have published an interview with web analytics guru Eric Peterson. Here are just a few quotes from Eric:
The only company really serious about web analytics anymore is Google with their Google Analytics offering. (more…)
This week I got a call from Peter, a website owner, asking if I could take a look at his Google Analytics setup. He had originally set up and configured his own Google Analytics account, and was very familiar with the reports. However he was confused by unusual data that had recently began to appear on his reports. (more…)
A new Econsultancy survey indicates that Google Analytics is making strong inroads in the analytics industry:
Faster web page with the new Google Analytics tracking code
The Google Analytics asynchronous tracking code is now the default snippet when setting up new accounts.
Google’s Conversion Room blog highlights a short case study on how online holiday cottage website Cottages4you used Google Analytics and Website Optimizer to achieve a 21% improvement in click-through for a checkout page. (more…)
