$ Index Value is the key to quickly evaluating every page on your website.

Web analytics feature in the current edition of the Irish Marketing Journal. In his article “Web Analytics –  the New Kid on the Market Research Block“, John D Byrne opens with a great quote from Hugh Hefner, who when asked about the success of the Playboy Magazine website said: “Well we had over one million hits in the first couple of days. Problem is, we don’t know if that was a million individuals visiting our site once – or one, visiting us a million times!” (more…)