Econsultancy interview Eric Peterson
EConsultancy have published an interview with web analytics guru Eric Peterson. Here are just a few quotes from Eric:
The only company really serious about web analytics anymore is Google with their Google Analytics offering.
Google has locked up that sector (web analytics) and continues to innovate, forcing everyone else to look elsewhere for core revenue and driving evolution in the sector.
…senior leadership still hasn’t seen the value that digital measurement and analysis can provide to the broader business.
Without (multivariate, A/B) testing, web analytics falls critically short and fails to provide anywhere near the benefit possible.
The companies that are having success are the ones with clear hypotheses and solid questions they are trying to answer.
Econsultancy have published an interview with web analytics guru Eric Peterson. Here are just a few quotes from Eric:
The only company really serious about web analytics anymore is Google with their Google Analytics offering.Google has locked up that sector (web analytics) and continues to innovate, forcing everyone else to look elsewhere for core revenue and driving evolution in the sector.
…senior leadership still hasn’t seen the value that digital measurement and analysis can provide to the broader business.
Without (multivariate, A/B) testing, web analytics falls critically short and fails to provide anywhere near the benefit possible.
The companies that are having success are the ones with clear hypotheses and solid questions they are trying to answer.
Categories: Web Analytics, google analytics
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